Amazon unBoxed
Client: Amazon
2022 - present
Amazon unBoxed is an annual conference where Amazon announces new solutions to help brands connect with their customers and grow their businesses. Brand leaders and industry experts share how they’re earning audience attention with inventive marketing campaigns. Phoenix was entrusted to produce two days of live Newsdesk coverage being streamed from the main hall at the Javits Center. We also created and managed an on-site content creation studio for the deployment of online and social content. Phoenix was also tapped to create a show open for the event, which spanned five screens.
2024 Partner
Keynote Open
For Amazon UnBoxed 2024, Phoenix was brought in to pull together a one minute video highlighting the successful relationships between the Amazon Ads team and their partners for the Opening Partner Keynote presentation. We crafted, shot and edited eight interviews, filmed across five different states, showcasing how brand partners can utilize Amazon in their marketing plans.
Poppi & Tinuiti Case Study
To demonstrate how Amazon can help brands reach and engage their audiences, we created two case study videos. For Poppi and Tinuiti we utilized successful campaign footage and brand UGC to highlight the personal journey of the pre-biotic soda, from farmer’s market favorite to a must-have International beverage sensation.
Hasbro & Kepler Case Study
To showcase the strategic partnership between Amazon Ads Partner, Kepler and American toy company, Hasbro, we focused this case study on their successful integration campaigns with Prime video. We highlighted two specific examples of success using a mix of campaign footage, compelling data and a storytelling theme that complimented the brand.
Brand Innovation Lab
Amazon's Brand Innovation lab needed a reel to contextualize their offerings. Using a mix of motion design and campaign footage, we created a reel that illustrated the various ways that brands can advertise with Amazon, bringing brand advertising to life through unforgettable experiences.
